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I hold five earned degrees. I’ve taught at 40 universities, and I’m the best-selling author of 12 books and more than 700 articles. Therefore, you can believe me when I tell you that content is important to the success of a speech, seminar, or lecture. But it isn’t supreme. Content is almost always trumped by one thing: ENTHUSIASM. For instance, I went to hear the chamber orchestra earlier this year. The program commemorated the 250th year since the birth of Mozart, and a professor preceded the program with a lecture. His performance, there’s no other suitable term for it, was special. He gestured dramatically, paced back and forth on the stage, and his voice was electrical. Yet, I have it on good authority that he didn’t say anything especially new or important. Still, his presentation was a big success, judging from the laughs and oohs and ahs it evoked. This shouldn’t come as a surprise. One of my first speech teachers was part of Dale Carnegie’s initial cohort of instructors and he would hammer home one point: “Audiences will forgive a speaker nearly anything if he’s enthusiastic, and if he isn’t they’ll forgive nearly nothing!” So, take a look at those credentials I cited at the top of this article. They’re meaningless, if I don’t put my teacher’s insight to work! Dr. Gary S. Goodman is the best-selling author of 12 books, over 700 articles, and the creator of numerous audio and video training programs, including "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant-a favorite among salespeople and entrepreneurs. For information about booking Gary to speak at your next sales, customer service or management meeting, conference or convention, please address your inquiry to:
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